Freelance Frenzy 

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Senior Copywriter/Copy Supervisor/Associate Creative Director

 

06/2010 – Present

 

Agencies: Digitas Health, Cheil Worldwide, McCann Health, Saatchi & Saatchi, Imre, FCB Global, M+A, Harrison & Star, AbelsonTaylor, Centric Digtial, Evoke, VMLY&R, SEP, ThankLab, MOD, Rev Health, Fallon, Heller

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Brands: Rinvoq, Samsung, AT&T, Breztri, Humana, Humira, Walgreens (and affiliates), AT&T, Privigen, Lenvima, Craftsman, Kenmore, DieHard, St. Jude Children’s Hospital, Spravato, CVS, Lequivo, Hizentra, Incyte, Vyzulta

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I’ve had the distinct pleasure of partnering with a load of agencies working on a variety of brands in multiple industries throughout my copywriting career. Wordsmithing, concepting, ideating, creative directing, and executing effective communication strategies through copy and art are not only my forte but also my passion. Here’s how I do it:

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• Write compelling, effective copy for all creative mediums: TV commercials, social media, websites, banner ads, in- store experiences, experiential marketing, direct mail, and more.

• Pharma Experience Exclusive: Use clinical trials, data, and stories to build effective communication bridges to both HCP and DTC audiences making sure claims are properly supported and materials annotated.

• Develop and create content for large-scale, pivotal advertising campaigns that shape the brand narratives.

• Collaborate with designers, producers, directors, and other team members to align copy with storyboards, visuals, scripts, and all other forms of storytelling to ensure content and visuals are cohesive and impactful.

• Offer guidance and insights to other copywriters, sharing expertise         and helping to elevate the overall quality of work produced by the           team.

• Work directly with clients and cross-functional teams to gather in-depth product information, ensuring content aligns

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Full-time Gigs

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Epsilon                                                                                 3/2017 – 1/2019

Copywriter 2

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Getting back to the agency side of writing has been a thrill. Creating for our clients has forced me to really tap into my creativity while strategically using data to target client audiences for maximum ROI. My role looked like this:

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• Concepting end-to-end, omni-channel campaigns with creative directors, art directors and other copywriters based on client provided briefs and agency imagination. 

• Presenting creative concepts to our clients with complete copy and design demonstrating innovative ideas, campaign concepts and creative that will inspire their audience or customer to take action. 

• Writing copy for our clients that includes all channels: direct mail, digital banners and webpages, print ads, TV commercials and radio spots.

• Creating internal strategy decks as well as decks for clients on industry best practices and new, creative concepts.

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Walgreens, Chicago IL                                                      8/2016 – 1/2017

Senior Interactive Copywriter

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Working with the Walgreens brand tremendously broadened my skill set. Stepping primarily into the mobile realm of marketing, advertising and UI was a worthwhile challenge. Here’s what I was up to: 

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• Team lead on messaging strategy for in-store and mobile pharmacy programs for both user retention and acquisition.

• Partnering with design and UX teams to create onboarding experiences that inform new and returning mobile users about app innovation.

• Assuring consistent messaging and brand standards between mobile, desktop and email channels to educate users on mobile purchase flow and app downloads.

• Creating strategic UX confirmation and error messaging to lead users through correct UI flow.

 

Sears Holdings, Chicago IL                                            8/2014 – 8/2016 

Lead User Experience Copywriter

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In almost two years with Sears, I had the privilege of delivering creative, strategic, on-brand ad content for sears.com, kmart.com, craftman.com and kenmore.com. Working with a variety of brands, strategies and brand voices demands high-level collaboration and creative thinking. In my role this meant:

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• Creating strategic copy to partner with design and production to build user-friendly, entertaining experiences for social, video, digital, mobile and print experiences.

• Working with cross-functional UX teams to deliver a user experience that is seamless and clear.

• Collaborating with art directors, designers and production teams to create integrated marketing campaigns. 

• Personalizing Sears and Kmart homepages and mobile experiences to highlight promotions in an enticing way. 

• Partnering with email writers and social strategies to ensure consistent promotional messaging throughout a user experience.  

 

Meijer Inc., Grand Rapids, MI                                       10/2012 – 8/2014

E-Commerce Marketing Strategies Copywriter 

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Meijer was my first taste of the corporate world and it was a good one. My time spent at Meijer was filled with lots of writing, tons of fun and even more learning. Working for a corporate retailer with a one-stop-shop mentality gave me the opportunity to work with a variety of brands from Disney to Dove. I got the chance to:

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• Create, edit and organize copy for digital advertising campaigns to effectively communicate marketing messages.

• Write long form copy, headlines, tag lines, banner ads and email blast promotions to support consumer conversion.

• Consult with creative directors to produce strategic marketing messages for design.

• Collaborate with cross-functional teams to create materials to generate sales through effective marketing that encourage customer loyalty at Meijer stores.

• Provide customers with better product knowledge and website SEO value through creative product descriptions.

 

 

Search Engine Partner, Florida                                  6/2012 – 10/2012

SEO Marketing Copywriter 

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Writing for SEP was a bit of an adventure. With tight deadlines, a telecommute format and an agency specializing solely on SEO conversion, I had a lot of late nights that helped me fall in love with coffee. I worked on a team of writers and we all wrote on topics ranging from benefits of organic dog food to glass jars and pottery. This experience allowed me to:

 

• Develop creative and SEO standardized copy that supports marketing and advertising strategies for a variety of clients. 

• Manage advertising campaigns of partnered corporations to stimulate SEP business results.

• Work with SEP’s clients to create copy to amplify brand voice.

• Conduct extensive product research to ensure effective creation of content. 

• Lead online promotion campaigns for client’s new product launches.

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Gift Side Story/ThankLab, NYC (Telecommute)    1/2012 – 5/2012

Digital Copywriter 

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At the time, Gift Side Story was an inspiring gift recommendation website - answer some questions about whomever you’re giving to and the site generates suggested gifts. As the only writer, I got to write everything: landing page content, emails, social posts, the works. My experience looked a little like this:

 

• Produce creative product descriptions and landing page content for web design.

• Create copy for online advertising and marketing strategies that reach multiple demographics.

• Research website click thrus to understand site use by potential customers.

• Manage company social networking homepages and page content to better market, advertise 

       and ultimately reach potential customers.

• Observe personalized profiles in order to analyze the recommendation elements of the merchandising website.

 

 

Freelance Writer                                                             6/2010 – Present

freelancewriter.com

 

Ah, the joys of freelance writing. I owe freelancer.com a nod for getting me started in the industry. I was a college sophomore student athlete who couldn’t work a traditional job because of sports. So, I did a Google search for “ways to make money online” and the rest is history. I’ve done everything from editing to content creation, idea consultation to blog posting. Here’s the gist:

 

• Author creative copy for ad agencies and corporate business for client and consumer engagement: digital, print, video scripts, direct mail, email.

• Write articles and technical documentation that conforms to Search Engine Optimization standards with emphasis on keywords.

• Publish creative writing on a variety of subjects that meet clients’ needs and deliver business results.

• Capture clients’ needs and requirements to create functional documentation that support business and project ROI.

• Design website content and landing pages that increase user traffic and click thrus.