Ads & Campaigns
All The Things | Samsung
My time noodling ads for Samsung was a blast. High-level ideation and campaign creation partnered with creating content for a variety of platforms, medias, and channels kept the concepts fresh and strategies inspired.
I wrote for and helped concept TV spots, digital videos, social media posts, paid web-based ads, in-store experiential marketing, and more.
Digital Ads | Multiple Brands
These ad spots are meant to entice, engage and ultimately lead someone to point of sale or service enrollment. Creating ads that are relevant, entertaining, informative and strategic (both external and on-site) is one of the creative challenges I enjoying solving with teams.
AT&T | Digital Life System Program Campaign
The goal of this campaign was to create messaging directed at AT&T Digital Life customers to explain the benefits of fully automating their Digital Life system by easily setting up custom programs. We created three concepts to present along with a video that would go into how to set up these programs.
AT&T | PrePaid Cellular Minute Recharge
While working on the AT&T account, we were able to give a huge boost to the Prepaid element of their mobile service by strategically running promotion based to targeted audiences. While the creative combined with the offer shines, it was our purposeful targeting that made this campaign such a success.
Craftsman | Branded Campaigns
All the product and brand campaigns I’ve worked on for Craftsman have centered around external ad spots used for homepage or affiliate sites. These ads link to product pages, promotional messaging or buy-flows.
St. Jude Children's Hospital | Holiday Campaign
Working on the St. Jude holiday campaign was special for a lot of different reasons. Giving people the chance to support an organization that does so much good for kids gave our creative approach much more purpose. We saw HUGE customer engagement after running these ads with endearing copy and festive design.
AT&T | Real Estate Agent Referral Campaign
When our team was challenged with boosting customer acquisition of AT&T Fiber High-Speed Internet, we jumped at the chance to try a strategy unfamiliar to AT&T. Our team orchestrated a program to incentivize real estate agents with $100 reward cards when they refer their clients to sign up for Fiber. We presented three concepts to engage and inform agents about what the program is and its benefits. AT&T like the idea and creative behind each that they decided to use them in a sequence to engage real estate agents three times throughout the run of the program. It was so successful that other markets outside of the Austin market will be utilizing the concept and creative.
Homepage Ads & Promos | Multiple Brands
Here are some examples of creative banners and promotions designed and written for landing page content. These types of ads filter a potential buyer into product pages and other marketing creative.